Jared DeLuca, Director of Operations at Appcues, shares his fascinating journey from demand generation to operations and front-end development. He discusses integrating demo bookings into products and the key differences between ops and rev ops. Jared dives into the advantages of AI tools for marketing, exploring machine learning in campaigns and the importance of data management with modern CRM systems. He also emphasizes the significance of operational synergy between marketing and sales teams, showcasing how adaptability is crucial in the rapidly evolving martech landscape.