Janet Gehrmann

Join Janet Gehrmann, co-founder of Scoop Analytics and expert in marketing analytics for SMBs, as she unpacks the world of business intelligence. She shares how SMBs can leverage affordable analytics tools to improve decision-making. Janet discusses the importance of context in data, the complexities of marketing attribution, and the impact of AI on business strategies. She also emphasizes the value of storytelling in data communication and how lessons from parenting can enrich business leadership. A must-listen for anyone looking to understand data better!

Janet Gehrmann, co-founder of Scoop Analytics and expert in sales and neuroscience, shares insights into the challenges tech startups face today. She delves into the delicate balance between a founder's vision and the flexibility required to adapt to market changes. The conversation touches on the increasing trend of CEOs stepping aside post-funding and the importance of a strong support network for leaders navigating pressures. Janet also discusses the revival of San Francisco’s tech scene and how effective storytelling can unify teams during critical pivots.