Janet Balis
Marketing practice leader at EY Consulting
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Nov 21, 2023 • 33min
Why Marketers Have a “Seat at the Table” in the Growth of AI
Guest Janet Balis, Marketing practice leader at EY Consulting, explains the pivotal role marketers play in integrating AI for a competitive edge. She emphasizes the importance of clean data and analogizes it to cooking. Insights on data quality, AI in marketing, and generative AI are discussed, highlighting the impact on business transformation and global data management.
