Jane Thompson

Jane Thompson, Director of Strategic Accounts at Big Panda, brings 25 years of sales expertise to the table. She dives into the challenges of managing B2B strategic accounts and emphasizes the need for value-driven selling. Key traits for success include confidence, curiosity, and a deep understanding of customer needs. Jane discusses the necessity of building trust and the pitfalls of mismatched skills in account management. She also addresses how startups can approach large clients by honing in on their Ideal Customer Profile for effective targeting.