Jane Ostler
Speaks with marketing leaders and shares insights to help brands and business leaders navigate the ever-changing marketing landscape. Host of the Future Proof podcast.
Best podcasts with Jane Ostler
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Jul 25, 2024 • 15min
How should brands Find New Space?
In this discussion, brand growth strategist Jane Ostler teams up with Rob Wade from Kantar to uncover innovative paths for brand expansion. They explore how brands like San Pellegrino and Lurpak have diversified successfully without jeopardizing their core products. Strategies around premiumisation and catering to price-sensitive consumers are highlighted, as well as the importance of aligning innovations with existing brand identities. The duo emphasizes that informed exploration of new categories and services is key to sustainable growth.
May 16, 2024 • 40min
A new blueprint for brand growth
Jane Ostler, EVP at Kantar, discusses Kantar's Blueprint for Brand Growth report, exploring the importance of being 'meaningfully different' in brand growth. They delve into strategies for creating positive biases, brand exposure, and the evolution of marketing models. Top brands like MasterCard and Heineken are highlighted for their successful growth strategies.
