Jane Ni Dhulchaointigh

Jane Ni Dhulchaointigh, founder of Sugru, shares her journey from an art student to a product designer dedicated to combating the throwaway culture. She reveals how she transformed a quirky idea into a critical repair material through hands-on chemistry and community-driven support. Jane discusses overcoming economic hurdles, utilizing guerrilla marketing strategies like a donkey stunt, and how viral media propelled Sugru's success. Her passion for building a community of 'fixers' shines through as she emphasizes creativity in leadership and the role of crowdfunding in scaling her brand.