Jamie Yuenger

Founder and CEO of StoryKeep, a pioneering company that helps affluent families preserve their legacies through documentary filmmaking and storytelling. Transforms how multi-generational wealthy families connect with their heritage and values.

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Jun 30, 2025 • 1h 6min

Jamie Yuenger: Why Rich Families Need Their Stories More Than Ever - Legacy as Emotional Infrastructure for Wealth

Jamie Yuenger, Founder and CEO of StoryKeep, transforms how wealthy families connect with their heritage through storytelling. She shares her childhood revelation that shaped her fascination with family identity. Yuenger discusses how stories serve as emotional infrastructure, nurturing resilience and unity in family narratives. She highlights the importance of embracing difficult family histories and the role of storytelling in redefining success and personal fulfillment. Her insights reveal the powerful impact of legacy beyond mere financial inheritance.

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