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Jamie Walansky
Game consultant and retail expert who advises on getting board games into big-box stores and provided naming/theme guidance for the project.
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Jan 22, 2026
• 36min
BOARD GAMES 3: What’s in a name?
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Jamie Walansky, a game consultant and retail expert, joins the discussion about naming a new board game inspired by economic principles. He emphasizes that a strong game title is crucial for retail success. The team grapples with various themes and settles on 'Sell Me a Sasquatch' due to its catchy appeal. They explore why nostalgia resonates with millennials and share insights on international market challenges. Ultimately, they decide to stick with the Sasquatch theme, inviting listeners to suggest their own cryptids for the game.
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