Jamie Seltzer

Global executive vice president at Havas Media Network, leading the global data and technology consulting group. Expert in digital marketing and advertising strategies.

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May 16, 2024 • 35min

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Garrett Johnson, an associate professor at Boston University specializing in digital advertising, joins Jamie Seltzer, global executive VP at Havas Media Network, to discuss the impact of phasing out third-party cookies by 2025. They dive into emerging technologies designed to replace cookies and the balance between privacy and personalized marketing. The conversation touches on how digital marketers must adapt to maintain consumer engagement and revenue in a rapidly changing landscape, emphasizing the importance of new analytics and consumer relationships.

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