
Jamie Sampany-Kessie
Co-host of The Art of Online Business podcast, running ads in the business for the better part of half a year.
Best podcasts with Jamie Sampany-Kessie
Ranked by the Snipd community

4 snips
Oct 11, 2024 • 13min
How to Find the Best Facebook Ads Audiences to Target
Jamie Sampany-Kessie, a savvy Facebook ads strategist and business partner of Kwadwo Sampany-Kessie, shares her expertise on audience targeting. She breaks down the differences between warm and cold audiences, making it easier to craft effective campaigns. Jamie discusses leveraging lookalike audiences and highlights strategies for analyzing shopping habits and interests. Listeners gain valuable tips on audience retention and avoiding common pitfalls, ensuring a streamlined approach to maximizing ad effectiveness.

Nov 1, 2024 • 11min
Should You Put Your Meta Pixel On Someone Else’s Website?
Jamie Sampany-Kessie, an Ad manager collaborating with Kwadwo, provides insights into the pitfalls of using a Meta pixel on someone else's website. They discuss how this strategy can backfire, damaging ad performance and audience targeting. The conversation emphasizes the importance of sticking to your own site for data collection, especially when launching new campaigns. Jamie also highlights the need for a strategic approach to audience targeting, including the benefits of nurturing leads and optimizing pixel placement for better engagement.