Jamie Peate

Join Jamie Peate, Global Head of Effectiveness and Retail at McCann World Group, as he reveals secrets behind creating impactful Christmas ads. Discover how creativity and brand centricity drive effectiveness, with insights on balancing humor and sales. Jamie discusses the evolution of John Lewis advertisements, advocating for emotional storytelling. He also explores the shifting role of humor in connecting with audiences, emphasizing cultural relevance while maintaining brand identity in retail communication.