Jamie Pagan

In this engaging conversation, Jamie Pagan, Director of Brand and Content at Dealfront, shares insights from his journey in building a dynamic content engine. He discusses addressing the brand lag issue, achieving 20% growth in branded search, and the innovative Playbooks that drove 130% monthly growth in search impressions. Jamie introduces the 'Teach, Show, Grow' framework and explains the importance of layered metrics. He emphasizes the role of top-funnel video content and the need for broad distribution across platforms to engage the majority of out-of-market buyers.