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Jamie Holst
Co-founder and CTO of Baymard Institute, responsible for technical development (including UXRay) and for integrating machine learning and deterministic logic into UX analysis tools.
Best podcasts with Jamie Holst
Ranked by the Snipd community
Dec 19, 2025
• 1h 6min
56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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Christian Holst, Co-founder and Research Director at Baymard Institute, and Jamie Holst, Co-founder and CTO, delve into the reliability of AI tools in UX analysis. They stress the crucial role of accuracy, revealing that even 70% accuracy can lead to harmful recommendations. The discussion highlights the risks faced by junior UX practitioners over-relying on AI, as well as the importance of data-driven decisions in user experience. The duo also emphasizes the need for transparency in AI tool performance and the significance of owning the user experience outcomes.
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