Jamie Holst

Co-founder and CTO of Baymard Institute, responsible for technical development (including UXRay) and for integrating machine learning and deterministic logic into UX analysis tools.

Best podcasts with Jamie Holst

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Dec 19, 2025 • 1h 6min

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

Christian Holst, Co-founder and Research Director at Baymard Institute, and Jamie Holst, Co-founder and CTO, delve into the reliability of AI tools in UX analysis. They stress the crucial role of accuracy, revealing that even 70% accuracy can lead to harmful recommendations. The discussion highlights the risks faced by junior UX practitioners over-relying on AI, as well as the importance of data-driven decisions in user experience. The duo also emphasizes the need for transparency in AI tool performance and the significance of owning the user experience outcomes.

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