In this engaging discussion, Jamie Bossy, a financial planner, author, and mother of four, sheds light on why the tween years are essential for developing sound money habits. Jamie emphasizes introducing investing through relatable brands, like buying shares in Nike, to make it engaging for kids. She advocates for using custodial accounts for real-world experience and stresses the importance of teaching financial basics before diving into investing. Jamie also shares insights on teaching both girls and boys equally about money, encouraging transparency, and making financial discussions age-appropriate.