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Jami Ferguson
VP of Product at SMG with expertise in AI-native experience management and product strategy, discussing SMG's Ignite platform and AI-native transformation.
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Jan 13, 2026
• 11min
Beyond AI-Enhanced – What It Really Means to Be AI-Native
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Jami Ferguson, VP of Product at SMG, unveils the essence of being AI-native, emphasizing structural transformation over mere automation. She details how AI-native platforms utilize clean, unified data to revolutionize customer experience. Real-time workflows are showcased, demonstrating enhanced guest recovery outcomes. Jami further argues that adopting AI enables more human interactions by reducing operator cognitive load. She also shares insights on transitioning to AI-native thinking, urging leaders to embrace continuous capability building.
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