James Zaner, a lead generation expert from Modernize, shares insights on how AI is revolutionizing the home service industry. He discusses innovative strategies for harnessing AI, like ChatGPT and CRM systems, to enhance lead generation and automate operations. Zaner emphasizes the importance of customer segmentation for growth and shares practical applications of AI tools to improve business efficiency. The conversation also highlights modern marketing techniques, such as QR codes, to engage customers effectively and the need for traditional trades to adapt to the evolving market landscape.
