James Wilhite

VP Product at Publica by IAS, specializing in CTV Ad Serving and SSAI. He leads the team globally and is an expert in programmatic standards and CTV technology.

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Mar 20, 2025 • 57min

The CTV Product Landscape with James Wilhite, From Publica by IAS.

James Wilhite, VP Product at Publica by IAS, dives into the world of Connected TV advertising. He discusses the evolution of CTV ad serving and the merging of traditional and digital strategies. Wilhite sheds light on the importance of programmatic standards and how direct response ad budgets are shifting towards CTV. He explores the challenges of HDMI device advertising, insights from London CTV conferences, and the growing significance of OMSDK for viewer engagement. With generative AI and effective attribution models on the rise, the landscape of ad-supported streaming is rapidly changing.