James Whitman, author of 'Launch Code' and expert in product launches, shares essential strategies for building successful cross-functional product launch teams. He emphasizes the importance of trust and collaboration among product, sales, and engineering teams. Whitman discusses lessons learned from both successful and failed launches, underscoring the need for a continuous product introduction mindset. He also explores the impact of AI on product innovation and highlights the necessity of embracing change and fostering a culture of learning in product management.