Dru Oja Jay is an author and web developer, currently the Executive Director of CUTV. James Steinhoff, an Assistant Professor at University College Dublin, studies the political economy of AI. Together, they dissect the AI hype cycle, exploring exaggerated narratives and the impact on creative jobs. They also tackle the ethical dilemmas of AI, advocating for community-driven approaches in data management. Finally, they delve into societal fears surrounding AI's apocalyptic themes, urging a balanced perspective on its implications for labor and capitalism.