James Stacey

James Stacey, Principal Programme Marketing Manager at Red Hat, shares insights on the power of partner marketing amidst today's challenges. He discusses the various types of partnerships—build, service, and sell—and how they foster trust and broaden outreach. James emphasizes the importance of incentives beyond monetary rewards and explains how to measure partner value effectively. He also highlights strategic advantages, such as increased customer loyalty, and shares examples of successful collaborations, including Red Hat's work with Dell.