James Shields and the Zinopoulos brothers, Alex and Evan, are the culinary minds behind Zeno's Pizza, a new hotspot in NYC. They dive into the competitive pizza scene, revealing how they stand out amid the city's multitude of pizzerias. From location scouting to ingredient costs, they discuss the entrepreneurial spirit required to thrive. They also address the challenges of rising operational costs and the logistics of reliable pizza delivery, all while sharing anecdotes about navigating the city's unique restaurant landscape.