In this session, James Rice, VP at Protegrity, shares his insights on simplifying data security. He introduces the KISS method—Keep It Simple, Stupid—highlighting how overcomplicated cybersecurity measures often fail. James discusses the myths that lead companies to overspend on ineffective defenses and explains how techniques like encryption and tokenization can render stolen data useless. He emphasizes the need for a paradigm shift towards data-centric protection strategies, making breaches mere inconveniences instead of major threats.