James Reynolds

James Reynolds, a traffic engineering and road safety researcher, shares his expertise on promoting cycling among schoolchildren. He discusses nine pragmatic strategies to enhance community engagement and support for bike initiatives. Key highlights include the importance of tailored reporting to convey safety data, the need for strategic planning to align cycling goals with broader transport visions, and the advantages of participatory processes to identify barriers. James emphasizes incremental changes and pilot projects to build a culture of cycling that feels both feasible and enjoyable.