James and Kris Rea, the husband-and-wife duo behind Rea Financial, share their remarkable journey of scaling assets from $8M to $36M in just a year. They discuss the importance of authenticity and aligning business strategies with personal values. The couple emphasizes how belief can transform sales into meaningful relationships, while also addressing the challenges and dynamics of working together. They highlight the power of genuine client connections and the pivotal role of top talent in fostering a thriving business.