James Pumphrey

In this lively discussion, James Pumphrey, co-founder of the YouTube channel Speeed and former Donut Media creator, shares insights on building their brand from scratch. He reflects on the lessons learned from their high-budget productions and the importance of authenticity in content creation. The team reveals how they tackled first-upload panic and experimented with non-car content that surprisingly resonated. They also discuss the stresses of managing sponsorships and the challenges of YouTube analytics, emphasizing the need for better curation and support for creators.