Join James Monsees, co-founder of Juul Labs, as he navigates the stormy seas of vaping innovation. He discusses how his Stanford venture aimed to revolutionize smoking alternatives but inadvertently sparked widespread nicotine addiction, particularly among youth. The conversation dives into Juul's design journey, regulatory hurdles, and the bittersweet legacy of creating a product meant to help but which became a cultural phenomenon. Monsees shares candid insights on balancing innovation with health responsibility, revealing the complex ramifications of their good intentions.