In this conversation, James McHugh, a Professor of Religion at USC and author of "An Unholy Brew," delves into the fascinating interplay between alcohol and Indian culture throughout history. He discusses the ritual significance of ancient drinks like Soma, contrasting it with modern views. McHugh explores the diverse attitudes toward drinking in sacred texts and the Mahabharata, emphasizing how these narratives shape contemporary perspectives. Additionally, he shares insights on making academic work more accessible to general audiences, all sprinkled with humor.