
James McDonald
Director of Data, Intelligence and Forecasting at WARC, responsible for producing and interpreting global ad spend forecasts and market analysis.
Best podcasts with James McDonald
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10 snips
Sep 30, 2025 • 17min
Big Tech's continued dominance defines 2025 ad spend
In this discussion, James McDonald, Director of Data, Intelligence, and Forecasting at WARC, shares insights on the continued dominance of the 'triopoly' of Amazon, Alphabet, and Meta, expected to grow their ad market share significantly. He reveals an upward revision in global ad spend, driven by robust retail spending amidst economic challenges. The conversation explores how online platforms capture nearly all growth, with TikTok's rise fueled by retail investments. James highlights the mixed outlook for media and publishing, while also identifying key sectors thriving in the ad market.

Apr 8, 2025 • 20min
Trump’s tariffs set to slash ad spend by $20 billion
James McDonald, Director of Data, Intelligence, and Forecasting at WARC, shares insightful analysis on the future of advertising amidst economic upheaval. He discusses how tariffs are projected to slash ad spending by $20 billion and dives into the impact of rising interest rates on tech advertising budgets. The evolving landscape of retail media, especially TikTok's role, is explored, along with the contrasting challenges facing the US and Chinese ad markets. Brands are reminded to adapt strategies to navigate this volatile environment.