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James Law
Editor-in-Chief of Storyful, specializing in verifying viral videos and user-generated content for newsrooms, with expertise in content provenance and misinformation.
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Dec 19, 2025
• 43min
Can You Trust That Clip? Storyful’s James Law on Verification in the AI Era
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James Law, Editor-in-Chief of Storyful, dives into the challenges newsrooms face with video verification amid the rise of AI and misinformation. He explores how verification methods evolved from the Arab Spring, emphasizing the significance of metadata in verifying sources. Law critiques the limitations of AI detection tools and the dangers of 'harmless' synthetic videos eroding trust. He advocates for authenticity and transparency in the media, offering practical tips for smaller newsrooms to build credibility in today's complex landscape.
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