James Kaikis
Chief Revenue & Experience Officer at TestBox, interviewing experts on go-to-market strategies in B2B tech.
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Apr 16, 2024 • 51min
GTM 90: The GTM Playbook Under Attack and Bootstrapping a Community to Multi-Million Dollar Revenue with James Kaikis
James Kaikis, Head of Go-To-Market at TestBox, discusses bootstrapping a community-based business to multi-million dollar revenue, secrets behind the PreSales Collective's rapid growth and successful exit, the future of B2B software demos, lessons learned from a startup exit, and insights on go-to-market strategy and product-led growth.
