James Johnson

James Johnson, co-founder of JL Partners and an insightful pollster, dives into the turbulence of UK politics. He explores the unexpected surge of Reform UK, emphasizing its Brexit base and Farage's appeal. Johnson argues that Labour might secure a second term, despite Starmer's weaknesses. He warns the Tories against chasing a now-defunct centrist vote and highlights risks from the Greens. With the electorate's volatility, he suggests that tight messaging and economic credibility are vital for any party's future.