James Granstrom, a seasoned male model and executive wellness coach, shares captivating insights from nearly 30 years in the industry. He reflects on his journey from banking to modeling, the pressures of achieving the ideal physique, and the importance of self-discipline. Granstrom emphasizes the significance of simplicity in fashion and personal branding while navigating the realities of the modeling world. He discusses holistic well-being, balancing personal relationships, and the quest for vitality and joy in life, especially after a near-fatal crash led to a transformative shift in his values.