James Dooley, arguably the wealthiest SEO we've ever met, shares his insights on rank-and-rent strategies, diversified portfolios, and successful partnerships. Topics include projections, familial ties, racehorses, manual penalties, niche websites, and the impact of new algorithms on rankings.

James Dooley, a prolific site owner and expert in the rank and rent business model, shares valuable insights on ranking websites and renting them out to local businesses. He emphasizes the importance of having a strategy for your site, with a focus on traffic and behavioral signals as key ranking factors. The conversation also covers building location-specific pages, on-page optimization, backlink profile diversification, and maximizing profits. They explore the similarities and differences between building affiliate websites and using the rank and rent approach.