James Deeney

James Deeney, host of the Paid Media Lab podcast, dives into Google Ads' evolving landscape. He clarifies the differences between AI Max and broad match keywords, debunking misconceptions about their functionalities. The discussion highlights the shift toward keywordless targeting, emphasizing intent prediction and the role of AI in optimizing campaigns. Practical strategies for leveraging broad match and the significance of first-party data are also explored. Deeney offers valuable insights into adapting to the future of PPC and enhancing campaign performance.