James Davison, an expert from Pro Earth Animal Health, has over 40 years in the beef cattle industry. He dives into the significance of rumen health for cattle performance, emphasizing the necessity of a stable rumen pH and proper microbial balance. Davison discusses innovative feed strategies to combat acidosis and improve growth and immune response in cattle. He also shares insights on enhancing calf health and productivity with early nutrition and new health products, showcasing the fusion of tradition and innovation in modern cattle management.