James Davidson

Chief Strategy and Planning Officer at PHD, focused on media strategy, video and radio markets, and the evolving role of creator and user-generated content in advertising.

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Nov 24, 2025 • 55min

The deals that defined the year in local media – plus predictions for 2026

Join Rachel Bayfield, Chief Technology & Innovation Officer at PHD; James Davidson, Chief Strategy and Planning Officer at PHD; and Helen Brown, Chief Investment Officer at PHD, as they dive into the trends shaping local media. They dissect pivotal deals like Trade Me's stake in Stuff and Sky's acquisition of Three, the rise of clean-room technology, and the evolving creator economy. With compelling predictions for 2026, they also tackle the challenges of TV fragmentation and the potential risks of AI on trust in advertising.

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