James Dale

James Dale, CEO of Sine Group and Sine Digital, shares his unconventional journey from musician to digital agency leader in live entertainment. He discusses the challenges artists face in the streaming era, emphasizing data ownership and performance marketing. Dale reveals how Sine Digital grew rapidly by focusing on niche services for Broadway and West End productions. He also examines the industry's volatility, managing talent during sudden show closures, and the importance of specialized strategies in a competitive landscape.