James Chudley

James Chudley, a seasoned professional and author specializing in sustainable service design, discusses the urgent need for sustainability in the industry. He highlights the environmental impact of both digital and physical services and shares strategies to integrate sustainable practices into day-to-day design. Chudley emphasizes the importance of defining sustainability and measuring its impact, while revealing a deceptively simple design principle that enhances sustainability. Listeners are inspired to make a positive impact for customers, businesses, and the planet.