James Buckley

James Buckley, Director of Sales Evolution at JBarrows Consulting and host of The UNCrushed Podcast, dives into transforming the sales approach. He emphasizes the need for personalized outreach, urging sellers to research clients before pitching. Buckley advocates for opening conversations with genuine questions about client needs, shunning the traditional connect-and-pitch method. He shares effective cold calling strategies and underlines the importance of building real relationships over mere transactions, providing actionable insights for sales professionals.