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James Barclay
CEO of Passle, a legal tech company focused on AI-driven thought leadership and the CrossPitch product to improve cross-selling and internal collaboration in law firms.
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Jan 8, 2026
• 27min
Bridging Law Firm Silos: How Law Firms Can Maximize AI-Driven Cross-Selling (James Barclay, CEO Passle)
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James Barclay, CEO of Passle, a legal tech innovator, dives into how AI can enhance cross-selling within law firms. He reveals how his firm was born from the early internet boom and evolved to tackle the silo problem. With their new AI-driven tool, CrossPitch, attorneys can easily discover each other’s expertise, solving internal awareness gaps. The discussion also touches on data visualization for managing partners and how effective communication can boost collaboration and significantly reduce lost revenue.
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