James Bacon

James Bacon, a BD and sales coach with experience guiding clients like Google and TikTok, shares powerful insights on driving business growth through coaching. He discusses the distinction between great sales coaches and salespeople, emphasizing the importance of unlocking others' potential. James explores building trust, keeping coaching sessions outcome-focused, and aligning intrinsic motivations to boost team engagement. He highlights how AI can enhance coaching practices and reveals the three Cs for embedding a robust BD culture within organizations.