James Avery

James Avery, CEO of Kevel, discusses the evolution of his company and the retail media landscape. He highlights the challenges retailers face in digital advertising and the need for innovative solutions. The conversation delves into effective marketing strategies, emphasizing counter-positioning against industry giants. Avery shares insights on future advancements in commerce and the importance of consistent messaging. Expect a detailed look at how technology is reshaping attribution and measurement in the retail space.