James Abraham

Dynamic sales performance trainer and leadership excellence coach, driving force behind Sandler® in Israel. Empowers business leaders and sales professionals to unlock their full potential and achieve unparalleled success, with over three decades of experience.

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Feb 3, 2025 • 45min

[Stage] James Abraham - The Winning Sales Mindset for Staffing Firms

James Abraham, a dynamic sales performance trainer and CEO of Sandler Israel, shares his insights on building a winning sales mindset. He discusses the importance of conviction in sales and how mental resilience can transform rejection into growth opportunities. Abraham emphasizes tracking behaviors over results and introduces his Sandler BAT Triangle framework. Drawing parallels between marathon training and sales strategies, he encourages discipline, motivation, and the contagious nature of positive attitudes among teams. A must-listen for aspiring sales professionals!

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