Author and pastor Jamaal Williams joins hosts Tony Merida and Vance Pitman to discuss how understanding community demographics can help churches tailor their ministry activities and better serve their community. They highlight the importance of cultivating a diverse church, mobilizing congregations for mission, and anticipating the needs of the American church. The chapter descriptions delve into tailoring ministry, understanding demographics for effective community service, serving the local community, and starting a new church with a strong team and emphasis on prayer.