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Jake Zukowski
Founder and CEO of Cosmic Plumbing, a professional astrology and tarot tools company. Former VP of Global Design and Research at HelloFresh, with experience at Frog, Fjord (now Accenture Song), Magic Leap, Microsoft, and Expedia.
Best podcasts with Jake Zukowski
Ranked by the Snipd community
Sep 5, 2025
• 39min
079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski
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Jake Zukowski, founder and CEO of Cosmic Plumbing, shares insights from his extensive UX and design background at companies like HelloFresh and Microsoft. He discusses the importance of Call-to-Action (CTA) prioritization in creating ethical user experiences. Topics include balancing user needs with business goals, the impact of contra CTAs on trust, and how to foster meaningful conversations between designers and stakeholders. Jake emphasizes the value of transparency and aligning CTAs with user intentions to enhance engagement and build lasting relationships.
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