Jake Zukowski

Jake Zukowski, a product and design leader and founder of Cosmic Plumbing, dives into the complex world of attribute prioritization. He discusses the importance of balancing marketing demands with user trust, revealing how visual attributes can influence high-consideration purchases. Jake highlights the need for transparency in pricing and ethical design choices, while exploring how conflicting priorities emerge in organizations. With insights on facilitating cross-functional conversations, he emphasizes the strategic role designers play in aligning business and user goals.

Jake Zukowski, founder and CEO of Cosmic Plumbing, shares insights from his extensive UX and design background at companies like HelloFresh and Microsoft. He discusses the importance of Call-to-Action (CTA) prioritization in creating ethical user experiences. Topics include balancing user needs with business goals, the impact of contra CTAs on trust, and how to foster meaningful conversations between designers and stakeholders. Jake emphasizes the value of transparency and aligning CTAs with user intentions to enhance engagement and build lasting relationships.