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Jake Webster
Senior Associate Strategy Director
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Oct 12, 2023 • 43min
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
Sue Unerman and Jake Webster discuss the changing media landscape, while Ian Whittaker makes the case for marketing as an investment. James Hurman and Amin Mrini advise on profitable scaling on digital marketplaces. Hannah Gillett highlights the importance of owned channels and an owned-first strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode