Jake Triton

Co-founder of Pitch Perfect (Pitch Prfct), building a compliant high-volume SMS platform and AI-driven workflows for SMB sales teams in verticals like insurance, solar, and real estate.

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Nov 24, 2025 • 52min

Even great startups sometimes need to pivot (feat. Francisco Cornejo of Theo) | E2214

Francisco Cornejo, founder of Familify and the innovative Theo app, discusses a pivotal moment when Storybook's growth stalled despite great reviews. By experimenting with Bible stories, they discovered strong user demand that propelled Theo to surpass Storybook in just weeks. Colin Sebastian introduces En Vérité, highlighting how AI simplifies due diligence for investors, while Jake Triton of Pitch Perfect shares insights on SMS compliance and how his platform enhances communication for SMBs. The conversation emphasizes adaptability and data-driven decisions for startup success.

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