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Jake Teeny
Assistant professor of marketing at the Kellogg School of Management. His research focuses on the psychology of social influence and persuasion in advertising.
Best podcasts with Jake Teeny
Ranked by the Snipd community
Jun 26, 2025
• 51min
509. The Anatomy of Bad Ads
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Jake Teeny, an assistant professor of marketing at the Kellogg School, dives into the art and science of advertising failures. He discusses why ineffective ads thrive, from unclear messaging to the risk of emotional disconnection. Jake emphasizes the necessity of clear goals in advertising to captivate audiences effectively. The balance between nostalgia and novelty in campaigns is also unveiled, highlighting its impact on consumer engagement. Listeners gain valuable insights into avoiding common pitfalls and crafting ads that resonate while standing out in a crowded market.
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