In this discussion, Jake Stainer, Co-Founder and CEO of Skale, shares insights from his journey, including his role in Typeform's rapid growth. He emphasizes the often-overlooked importance of growth engineers in marketing success and reveals why SEO isn't free. Jake reflects on his decision to start an agency rather than merely advance a career. He offers valuable lessons on entrepreneurship, the pitfalls of traditional blogging, and the necessity of aligning marketing with real customer data.