Jake Soffer

Jake Soffer, CEO of FirmPilot, is a visionary in artificial intelligence and machine learning, helping law firms revolutionize their marketing strategies. He explains how AI can enhance SEO, moving beyond traditional methods to embrace AEO (AI Engine Optimization). Jake emphasizes creating concise, answer-first content to appeal to AI algorithms. He shares insights on conducting effective AI experiments and the importance of adapting fundamental marketing principles. This conversation unveils smart, data-driven tactics for law firms looking to thrive in a changing landscape.